WHAT IS BITIL?
At the centre of Digital Infusions methodology is a best practice framework in the management of social media communities called BITIL™.
BITIL™ brings simplicity, structure and focus to digital and enterprise social undertakings that can be used to measure and assess the activity and quality of communities; build strategies and drive community engagement toward specific business objectives. The framework provides organisations a filter to unpick complexity within the digital framework. It provides tangibility to the digital transformation process and a means to analyse and benchmark digital community performance and content effectiveness across enterprise and customer facing social media.
Built from years of experience, experimentation and research the BITIL™ Framework is founded on the five key elements and over two-hundred and seventy sub-indicators common to high performing social media communities. These five areas are:
Whether you are building or running communities BITIL™ provides structured insights into the health of your community and a structure to map and measure the way forward. A key output of BITIL™ is to empower organisations to better plan and allocate resources for digital and social applications to be more agile and scalable from the executive level down to content managers.
Because BITIL™ is built on the components that are common to high functioning communities it provides valuable insight to both customer and employee communities on micro-blogging platforms such as Facebook, Yammer, Twitter, Jam etc.